Germany's first recycling showroom

Raw material recycling as multi-media experience

The ALBA Group showroom is demonstrates how recycling and recycling technologies contribute to the sustainability of our cities, industries and societies. It is open for clients, employees and visitors.

About the showroom

The core of the room are app-controlled, multimedia-based installations that explain the recycling of raw materials from waste in a informative and involving way, using ALBA Group as an example. The employed technical infrastructure contains a 180″ video wall, a gallery wall with touch applications and information boards and vertical roof-projections on special glass – unique for a showroom in the sector.

On top of the digital offerings the ALBA Group showroom contains an analogue raw material table that shows different waste and raw material fractions and offers the possibility to get in touch with the different steps of the waste cycle.

Honoured for "Outstanding Communication Design"

The recycling showroom was recognised at the 2016 edition of the renowned German Design Award ceremony. The international panel of design experts from the fields of science and business as well as the creative industry issued the title "Special Mention" for outstanding communication design in the field of retail architecture.

Opening Hours: Monday – Friday 09:00 AM – 06:00 PM. Entrance is free.

Directions: Knesebeckstraße 56-58, 10719 Berlin, Germany (U-Bahn station Uhlandstraße, close from Kurfürstendamm)

Background information: Recycling showroom