Sixteen years sponsoring
| Korac Cup, German Champions, Cup winner, European League, SuproLeague |

A partnership’s success story In 1991, Berlin’s basketball club was within inches of declaring bankruptcy. What saved them was a chance encounter between two men at the barber shop: Franz-Josef Schweitzer, ALBA CEO, and Gerhard-Ulrich Schmidt, vice president of the BG Charlottenburg sports club. Soon afterwards, ALBA became the main sponsor of Berlin’s basketball club, and Schweitzer imposed only one condition: the players should show more dedication. No sooner said than done. BG Charlottenburg is renamed “ALBA Berlin”, and the company and the basketball team became a winning combination. On the court and off, their common motto has applied for more than fifteen years now: “Success is rooted in team spirit, top performance from each individual, and exacting, scrupulous work.” Eight championships Germany’s capital gets what it deserves: a top-ranking basketball team. In 1995, ALBA Berlin win the Korac Cup before an excited audience of 10,000. For the first time, a German basketball team is winning an international cup. Two years later, the club wins the national championship. Other cup victories follow, and ALBA Berlin twice advances to the quarterfinals in the European League—the royal class of European basketball. Moreover, ALBA Berlin is repeatedly voted Team of the Year and wins Germany’s most famous athletics award. In 2006, the club becomes a registered company, ALBA Berlin Basketball Team GmbH. The spokesman for the Supervisory Board is ALBA co-owner Dr. Axel Schweitzer.    Record of achievements  94/95 Korac Cup victory; runner-up in BBL  96/97 National champions; relocation to Max Schmeling Arena DBB cup victory Team of the Year First German team to reach the European League play-offs  97/98 National champions Team of the Year  98/99 National champions; cup victory Team of the Year Golden Ribbon (oldest German athletics award) 99/00 National champions European League play-offs 00/01 National champions Team of the Year 01/02 National champions; cup victory Team of the Year 02/03 National champions Cup victory 05/06 Cup victory 07/08 National champions                      Arena and tickets ALBA Berlin generally plays home games before 7,000 fans at the Max Schmeling Arena on Falkplatz, 10437 Berlin-Prenzlauer Berg.  Come and enjoy an exciting games! Tickets are available from www.albaticket.de, by telephone at 0180 53 00 777 or at the box office.   Don’t forget to check out ALBA Berlin’s website: www.albaberlin.de