Germany’s first recycling showroom

Raw material recycling as multi-media experience

The ALBA Group showroom demonstrates how recycling and recycling technologies contribute to the sustainability of our cities, industries and societies. It is open for clients, employees and visitors.

About the showroom

At the centre of the showroom are app-driven, multimedia installations that explain the recycling of raw materials from waste in a informative and involving way, based on the example of the ALBA Group. The technical infrastructure is unique for a showroom in the industry, with a 180-inch video wall, a gallery with touch applications and information boards, and vertical ceiling projection on special glass.

As well as the digital media, the ALBA Group showroom also has an analogue material and resources table depicting the waste recycling loop for a hands-on experience of recyclables and materials from all waste fractions.

Further information

Opening hours: Monday to Friday, 9am to 6pm. Free admission.


Address: Knesebeckstrasse 56-58, 10719 Berlin (Uhlandstrasse and Kurfürstendamm U-Bahn stations)


Recognition for outstanding communication design


Inna Tereschenko, Senior Marketing Manager at ALBA Group

In the prestigious German Design Awards 2016, an international jury of design experts from science, business and the design industry selected the Recycling Showroom for a “special mention” for outstanding communication design in retail architecture.